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The Power of Emojis in Marketing and How to Use Them Efficiently With These Little-Known Keyboard Shortcuts

Did you know: Over 6 billion emojis are shared every day!

Clearly, using emojis within messages, tweets, and all kinds of communication has become very popular over recent years, particularly on mobile devices where emoji buttons and keyboards have become quite ubiquitous.

But what if you’re working from a desktop and hoping to add an emoji or two to a message?

We’ve got a little-known emoji tip just for you – one that is easy to remember and quick to use. In this post, we’ll cover the little-known shortcuts to share emojis from Mac and Windows desktop as well as sharing how to use emojis to boost your social media posts.

Get ready for some fun!

The little-known shortcut for adding emojis on Mac and Windows

How to add emojis on Mac (keyboard shortcut): CTRL + CMD + Space

Add-emoji

1. Click on any text field

Position your cursor in any text field where you’d like to add an emoji. For example, you can do this in a Buffer post:

emoji-step-1

2. Press Command + Control + Space

Press the Command and Control keys on your Mac keyboard and then press Space:

mac-keyboard

3. Choose your emoji from the list

You’ll now see the emoji keyboard palette launch within your screen:

emoji-palette

You can scroll through all the available emojis and categories (People, Nature, Food & Drink, Celebration, Activity, Travel & Places, and Objects & Symbols) or search the full list of emoji from the search box at the top of the window.

scroll-emoji

4. Click to add the emoji to your text

Once you’ve found the emoji you’d like to add, click on it and it’ll appear in your text box to the left of the cursor:

emoji-added

 

How to add emojis on Windows: Touch keyboard

1. Open the Touch Keyboard

Click on the Touch Keyboard icon in the bottom right corner of your screen:

touch-keyboard

If you don’t see the Touch Keyboard option on your desktop, this guide will help you to enable it.

2. Click on the smiley face emoji icon

One the keyboard window has opened up, click on the smiley face icon next to the Control button.

windows-8-touch-keyboard

3. Choose your emoji

Your keyboard will now switch to an emoji keyboard and you can select the emoji you’d like to add to your text field:

emoji-keyboard

How emojis can impact your social media content

Emojis are incredibly fun, and they can also help increase the reach of your social media posts and boost engagement.

For example, internet marketer Larry Kim ran a quick experiment where he split-tested the same promoted post with and without emojis to the same targeting group at the same time. The results of this experiment were pretty impressive. The emoji version had 25.4% higher engagement (11.06 percent vs. 8.82 percent) and a 22.2 percent lower cost per engagement ($0.18 vs. $0.14)

larry-kim

3 simple-yet-effective ways to use emojis in your marketing

1. As a response

Emojis can be a great way to respond to people on social media. Instead of simply ‘liking’ or ‘favoriting’ a post, an emoji can convey a specific emotion. For example, if something made you laugh, the :joy: emoji could be a great one to react with <img src="http://s.w.org/images/core/emoji/72×72/1f602.png&quot; alt="

Hanging very heavy carriage doors

Hi – I was lucky enough to find a great Amish builder who made me two pairs of solid mahogany carriage doors for my garage. Each opening is 8×7 and my contractor added additional studs for extra support. The builder estimates them at 130lbs each but it took 4 guys to get each door off the truck and I can barely lift a door a few inches.

My GC is a bit nervous about getting the install right since its hung on hinges that are lag bolted to the underlying structure. The frames aren’t perfectly square so he will need to do some shimming to get it just right. The issue is that he can’t shim the jambs because the lag screws go deep into the supporting frame. So I suggested that he build a temp support to hold the doors in the exact closed position he wants it and then use that to line up the hinges.

Anyone try anything like this before? Given the weight we are worried that they will shift a bit and then will be out of alignment. Or over time they will sag. The lags have a out a 1/32 of an inch of play within the hole of the hinge. Plus the hinges are mounted on the face of the building frame so he can’t shim it horizontally.

Poor sealing fridge door gasket.

Might there be a tradesman’s trick for getting aftermarket gaskets to seal properly. I have a fridge that I’m told had this gasket replaced about 5 years ago. Even at that time the gasket fit was as you see it in the attached images. They’ve made no previous attempt to get a better fit. I just looked at it and the installation looks proper — The gasket simply seems like it has no extension (accordion effect) at the two corners.

The poor seal caused much condensation both inside and out. Unfortunately this is taking its toll in the form of minor isolated corrosion (as seen in pic) along with a constant mildew problem. This Kenmore (#2539768481) is probably 12-15 years old and, while still in otherwise very good condition, I’m not sure investing in a $100+ genuine gasket is worth it.

Any tricks-of-the-trade appreciated.

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